Receiving an award is a great way for a company to raise its profile and
gain recognition for its technology or therapeutic. Throughout the year multiple award programs are applicable to our clients, including The Scientist’s Top 10 Innovations, the MIT International Technology Awards and the honor our client CDI received this week, The Wall Street Journal’s 2011 Technology Innovation Gold Award.
Before Russo Partners begins the process of submitting a client for consideration for an award, several criteria must first be met. It is important to understand the award and what is needed in order to be considered. What is the publication looking for? What does a company need to have in order to qualify? This can also be determined by looking at past winners and verifying that the company is similar to others in the category; for instance, you might consider whether a company also has an innovative technology in the vein of a past winner or is comparable in size to one that came before.
Secondly, the award must support the client’s communications objectives. Will this award benefit perception? Is the award credible? An award from The Wall Street Journal or The Scientist is highly regarded by others in the investment and scientific communities and is undoubtedly beneficial for our clients. Receiving an award from a prestigious publication raises awareness and adds validation to the technology or therapeutic being recognized.
As CDI’s recent recognition demonstrates, when all of these pieces are in place, the payoff is certainly worth it.
Below are links to The Wall Street Journal article about the winners, the article profiling CDI and a video describing the winners.