A cornerstone of our media relations philosophy is to always engage in a dialogue with a journalist, taking the time to find out their specific interests and preferences and to build a strong relationship.
So when we received an opportunity to attend Business Wire’s 50th anniversary event, Meet the Media, featuring an expert panel of local journalists discussing characteristics of effective pitching and current trends in journalism, we had to make sure we were in the audience.
As we expected, it was well worth our time.
The format led to an excellent discussion that ranged from insight about uses of social media to best practices for pitching a story, with actionable steps surrounding each topic. Key points either reinforced what we already knew or brought up interesting points that were not immediately apparent, such as the importance of easily-accessible photos in the increasingly digital age. Each insight re-emphasized our belief that an ongoing dialogue with the media is crucial to be able to work effectively and efficiently together.
We would like to extend a special thanks to the panelists, Keith Darcé, biotechnology writer for The San Diego Union-Tribune, Bruce Bigelow, editor of Xconomy, and Joe Guerin, editor of the San Diego Daily Transcript, as well as moderator Katie Easkins, vice president of Lewis PR, for their time and participation. We hope you found it as helpful as we did!