Today Russo Partners was in attendance at the Annual Social Communications & Healthcare 2011: Case Studies and Roundtables held by the Business Development Institute in New York. The event was designed to showcase new case studies from leading healthcare brands that demonstrate how innovation and creativity are the keys to achieving business objectives through social communications. We heard from companies like BMS, Pfizer, J&J, Shire and others regarding their strategies for approaching social media in a time when there are no explicit regulatory guidelines for its use in the pharmaceutical industry.
The following is a brief list of basics a company should consider to help organize and make their social media efforts successful:
- Create templates for your Twitter, Facebook and YouTube pages. This will ensure consistency throughout the company, especially if you operate in more than one country which would require multiple accounts.
- Create a social media policy for your company.
- Focus your social media policy on what you can do, not what you can’t.
- Take advantage of User Generated Content (UGC).
- Make sure to integrate your social media activities into mobile-friendly versions by creating apps which can be downloaded onto smartphones and tablets.
- Research hashtags before you start using them as they may be associated with another topic or cause unrelated to your discussion
To read more tips and recommendations regarding social media in healthcare from the 3rd Annual Social Communications & Healthcare conference, check out the twitter hash tag #bdi1.
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