An article in the January issue of PRWeek discusses the type of multimedia content that will broaden the appeal of press releases. A team of experts expressed their views on the importance and effects on adding multimedia to effectively communicate a story.
Multimedia content such as photographs, graphics, video or audio clips, and links may draw greater attention to a story and facilitate in amplifying its appeal. Journalists, as well as the general investment community are increasingly becoming more interested and in actuality expect more personable and visual content in a news release. Multimedia tools facilitate this need and expand a story’s online presence while creating a deeper impression of the news. There may also be an economic benefit in using multimedia tools as less words may be necessary in telling a story and therefore cutting down costs when distributing the news release.
At Russo Partners we understand this need and recommend the use of multimedia tools in several cases to expand the outreach of our clients’ news and meet expectations.
