Monthly Archives: August 2009

Investors are willing to pay a premium for good IR practices

An article by Ben Bland in the August issue of IR magazine discussed the importance of good investor relations (IR) practice by all companies and how investors are willing to pay a premium for such a service.

A survey conducted by the Singapore Management University and Investor Relations Association Singapore, concluded that 89% of portfolio managers will pay more to invest in companies with credible IR practices.  Two thirds of survey participants would pay at least 15% more for companies that will benefit from good IR.  However, during an economic downturn managers tend to cut back on IR resources. 

The article urges managers to educate themselves on the value of IR and the effects on their companies.  Old perceptions have to be reshaped for companies to fully understand and benefit from the value of good IR practices. 

Thomson Reuters/BIO perception study predicts biotech sector will outperform in relative and absolute terms in 2009

A recently published perception study conducted by Thomson Reuters and Biotechnology Industry Organization (BIO) reported on Wall Street’s assessment of the biotechnology industry.  

 The majority of the investors, analysts and portfolio managers that participated in the survey expect the biotech sector to outperform in relative and absolute terms in 2009, stating that it is either a “good” or a “very good” time to invest in biotech.  A positive performance is also expected in mergers and acquisitions coupled with advancements in the clinic and some FDA approvals, boosting overall valuations in the sector.

 However, investors remain cautious with an increased focus on companies’ cash position and their ability to obtain the funds they need to sustain operations. The majority of survey participants expressed their preference for mid-cap companies with late-stage products although there is still great interest in smaller companies in the early stages of R&D. Investors will stay away from companies that will come under regulatory scrutiny.

 The survey concludes that although overall perception of the biotech industry is positive, in-person meetings with senior management remains paramount to investors and analysts.  Clear, regular and consistent communication will increase a company’s chances to attract the right investors.

 Year-to-date (Aug. 25, 2009) the NASDAQ Biotechnology Index increased by 11.54% to 813.76.

The Fans Know Best – Monday’s WSJ article

An article by Utpal M. Dholakia and Silvia Vianello in today’s Wall Street Journal weighs the great division between company social forums, and examines why some are good, bad, and just plain ugly.

In the growing world of communication, new social media outlets for brands and products have opened the doors for bold, customer-oriented interaction. Blogs, discussion boards and customized company pages on sites such as Facebook and Twitter are increasing in popularity, and provide a vehicle for companies to harbor “brand communities”. And there is much to gain from these discussions in cyberspace. However, what initiatives can be taken to insure these forums are helpful?

“When it comes to building online brand communities, do unto yourself as others already do unto you.

“Social Web sites that focus on products and brands have taken off in recent years. In these “brand communities,” customers or would-be customers can learn more about the products, discuss the problems and potential solutions – or simply communicate with others about their shared passion.

“Trouble is, this online world is divided into haves and have-nots.

“The haves are the sites where visitors like to hang out, exchanging ideas and information, chatting freely about the product or company – or about the weather, if they prefer. These Web sites have rich potential for marketing insights and for strengthening bonds between the product makers and their customers.

“The have-nots, not so much. These sites tightly control what visitors can discuss – often, the product only – and offer few ways for them to interact. These communities are so drab, so uninviting, that many visitors never return after a brief first visit.

“But here’s the really sad part: Most of these have-not communities are run by the companies themselves. The more-successful communities are usually run by enthusiasts and customers of the brands and products…”

Click here to continue reading “The Fans Know Best”.

Tavistock Group’s Shehan Dissanayake Sees Good Times Ahead in the Life Sciences Market

This week, Russo Partners talked with Shehan Dissanayake, CEO of Tavistock Life Sciences, about his perspective on the current life sciences investment market.

Although the recession has made some people wary of the general market, Dissanayake believes that strong investment opportunities are still available to investors who are willing to look for them.

“Tavistock Life Sciences is extremely excited about the current opportunities in the life sciences marketplace,”  he said. “As investors, we are being presented with more opportunities today than ever before. For companies seeking investment, however, the situation is challenging as numerous companies are seeking an ever-decreasing pool of investment dollars.”

In the current market, Dissanayake explained, companies must aggressively solicit financing to survive. Although this higher level of fundraising activity has led to a significant increase in the volume of life sciences investment opportunities in the past year, “the number of ‘quality’ opportunities has not [increased], thus making the filtering process even more important for investors,” he said.

Dissanayake takes a positive stance on the state of the market, but he stresses the importance of making educated decisions when investors choose where to stake their resources. “It is a great time to invest in life sciences,” he said. “As with the general market, valuations are depressed and excellent investment opportunities can be found. However, due to the current surplus of companies seeking financing it is more important than ever for investors to choose their opportunities wisely.”

Dissanayake recommends that investors take the time to do advance research and educate themselves about any companies they might be interested in supporting. “In addition to scrutinizing a company’s technology and the market it seeks to penetrate, potential investors should also carefully examine the organization’s operations, fundamentals and management team,”  he said. “At the end of the day, high-quality companies with a good story will attract funding.”

Timely Tweets Can Help Maintain a Good Corporate Image

Good news spreads fast, bad news spreads faster — and in the age of Twitter, both kinds can reach an audience of thousands within minutes. Today’s Wall Street Journal discusses the potential for a Tweet from a single unhappy customer to quickly provoke a wave of online criticism toward a company. To avert a potential PR crisis, a company needs to have a strong social media strategy in place. Conciliatory Tweets should be made. Blogs should be updated in response to the customer’s concerns. More than ever before, well-managed social media outreach has become key to maintaining a good corporate image.

At Russo Partners, our experienced PR counselors can help your company do just that. Social media sites like Twitter give consumers new, faster ways to communicate with each other and with your company. To keep your clients happy and to keep that conversation headed in a positive direction, your company needs to be prepared with a well-planned social media policy.