This week, NPR will launch a remodeled version of its Web site — featuring faster updates, better design and more written content — in an effort to boost its competitiveness in a media landscape that is increasingly dominated by digital outlets. This move is a smart one. NPR, which was founded as a radio network almost 40 years ago, is claiming a spot amid the ranks of new media by remaining abreast of technological trends.
The site redesign aims to provide NPR’s audience with “an easier-to-navigate Web site that emphasizes written reporting over audio reports,” according to an article in the July 26 edition of The New York Times. In making this transformation, NPR is changing the way it does business in order to keep up with the times, demonstrating the importance of offering an integrated Web site in the digital age.
Whether you’re in radio or healthcare, your business needs to have a useful Web component in order to stay competitive and successful in the online era. Your clients and prospective customers want to see that your company has a professional and up-to-date presence on the Web.
At Russo Partners, we help our clients improve their online footing and tap into valuable online communities using the latest digital tools — from blogging to Twitter. We also guide companies through Web site upgrades that make their sites more media friendly and accessible — transforming the way that online audiences think of and interact with each business.
Today, staying current means maintaining a strong online presence. We can help you build one.