Connectivity Story Takes Flight at Heart Rhythm 2009

Dateline Boston….Russo Partners is wrapping up three days of meetings with journalists at Heart Rhythm 2009. After walking journalists through a story about patient and physician connectivity, we provided reporters with demonstrations of a state-of-the-art electronic patient care network developed by one of the largest medical device manufacturers. The hot button for the reporters was the one-click placement of implantable device — pacemaker and ICD –  performance data in patient medical records at a time that electronic records are top-of-mind. One reporter with The Gray Sheet spent more than an hour learning to navigate the patient care network to enable him to write an article from the perspective of physicians.  Overall, we enjoyed a productive time in Boston with members of the cardiology trade and national media.